CHART: How Facebook dominates the app economy.

Facebook App Charts 23 August 2016

Facebook App Charts 23 August 2016

Facebook rules the app download charts.

Four of the top five most downloaded smartphone apps worldwide for the second quarter of 2016 belong to Mark Zuckerberg’s company, according to new data from analytics firm Sensor Tower.

Here’s what that looks like charted:

app downloads chart 24 august 2016

The sole non-Zuckerberg controlled app in the top five was Snapchat, which took fifth place. It was behind Facebook, Messenger, WhatsApp, and Instagram.

The story was much the same a year earlier. The top five most downloaded apps in the second quarter of 2015 (pdf) also comprised four Facebook properties and one interloper. In that case, it was Cheetah Mobile’s Clean Master app, a utility for optimising Android phones’ performance, in fifth place.

Facebook’s dominance also speaks to the firm’s canny acquisitions strategy. WhatsApp and Instagram were purchased for what was then considered astronomical sums. WhatsApp was acquired for $21.8 billion in February 2014, while Instagram went for $1 billion in April 2012 (the actual price was closer to $715 million when the deal finally closed, due to depreciation in Facebook stock).

Neither of those acquisitions is critical to Facebook’s bottom line. WhatsApp no longer generates any revenue, after dropping its $1 annual subscription fee in January. Instagram is on track to account for over 10% of Facebook’s revenue this year, according to Credit Suisse estimates; significant, but not essential.

Both startups were integrated into Facebook for their user growth, particularly on mobile platforms, not their earnings priligy online canada. That strategy appears to have paid off.

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FAST FACTS: GEN Z BY NUMBERS

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16 Fast Facts on Generation Z: By The Numbers click this site.

1. Consumers 19 and younger prefer social networks like Snapchat, Secret, and Whisper, and a quarter of 13- to 17-year-olds have left Facebook this year.

2. By 2020 Generation Z will account for 40% of all consumers.

3. Gen Z are adept researchers. They know how to self-educate and find information. Thirty-three percent watch lessons online, 20% read textbooks on tablets, and 32% work with classmates online.

4. More than a quarter of America’s population currently belongs to Gen Z, and with each birth (361,00 babies born in the U.S. every day) the segment is growing.

5. Gen Z receives $16.90 per week in allowance, which translates to $44 billion a year.

6. Whereas Millennials use three screens on average, Gen Zers use five: a smartphone, TV, laptop, desktop, and iPod/iPad.

7. The average Gen Zer has the attention span of about eight seconds. They have grown up at a time when they’re being served media and messaging from all angles, and have adapted to quickly sorting through and assessing enormous amounts of information.

8. Gen Z shares the entrepreneurial spirit of Millennial innovators: About 72% of current high-schoolers want to own their own businesses, and 76% hope they can turn their hobbies into full-time jobs.

9. Gen Zers are do-gooders; they want to make a differnce in the world. Sixty percent want their jobs to impact the world, 26% of 16- to 19-year-olds currently volunteer, and 76% are concerned about humanity’s impact on the planet.

10. Fifty-eight percent of Gen Zs are either somewhat or very worried about the future.

11. Gen Zers influence $600 billion of family spending.

12. Seventy-nine percent of Generation Z consumers display symptoms of emotional distress when kept away from their personal electronic devices.

13. Fifty-five percent of those 18 years of age and younger would rather buy clothes online, and 53% would rather buy books and electronics online.

14. Forty-two percent of Gen Zers follow their parents influence, compared to just 36% of Millennials.

15. Generation Z consumers spend 7.6 hours per day on average socialising with friends and family.

Read more at: http://scl.io/la6odnt8#gs.VSVZ=9Q