WHO’S CALLING IT QUITS?

October means spring-time. It’s a great time to get outside, enjoy the fresh air and get active.  If you’re a smoker, that makes it an excellent time to make the most of the sunshine without your cigarettes.

Blaze partnered with Burston Marsteller PR to develop a #QUIT4OCTOBER awareness initiative. The initiative for the Lung Foundation of Australia captures and celebrates quitting experiences and successes during this month.

It was formulated around the research insight that smokers who go without cigarettes for an entire month are 5 times more likely to quit for good.

The initiative launched with a video created by us, showing smokers placing a cigarette into a drilled hole and making their own pledge to #QUIT4OCTOBER. Slowly, an image is gradually revealed in the perspex installation as an added surprise. The thinking behind this unusual video and activation set at Sydney’s busy Circular Quay was to focus on the positive aspect of quitting. Something which until recently has been sold by using negative imagery and shock tactics. Taking this fun approach saw 440 people pledge to quit on the day and October has only just begun. If you know someone who might be interested or already attempted to quit, give them the extra encouragement they need to make an attempt to quit and send them the link to our #QUIT4OCTOBER video. They’re not alone in trying, and with a few more attempts, they might just beat the cigarettes for good.

For more information, visit quit4october.com.au

Blaze places WSP | Parsons Brinckerhoff
Two steps ahead.

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Blaze Advertising’s knowledge and deep expertise in Employer Branding has been recognised once again with an award win for their EVP, recruitment strategy, and brand development work with WSP | Parsons Brinckerhoff. The agency has had long standing success in delivering outstanding and award-winning Employer Branding work for some of the most well known brands in Australia, from big financial sector names to every day consumer brands.

The Employer Brand and Recruitment campaign “2 steps ahead” created for multinational engineering, design and professional services firm WSP | Parsons Brinckerhoff won the “Best Recruitment Campaign” category of the prestigious Australian HR Awards 2016.

With a concept that reinforces WSP | Parsons Brinckerhoff’s performance-driven and agile nature, the “2 steps ahead” idea promotes the firm’s visionary attitude – in a way that leaves competitors behind. Taking this strong leadership statement, the ‘two steps ahead’ idea was also a great fit visually – as the WSP | Parsons Brinckerhoff logo already contains 2 steps in side-on perspective in their corporate logo.

Using real employees from the organisation’s 6 core business areas for the campaign, the company’s personnel were photographed in various stages of movement, showcasing the forward thinking and the “2 steps ahead” mentality that the company promotes from within. The integrated campaign included print, social and digital elements for maximum impact.

Siobhan Savage, Talent Acquisition Executive at WSP | Parsons Brinckerhoff said combining the firm’s in-house expertise with Blaze’s creative energy has resulted in a winning campaign. ‘As a business we were clear this campaign had to serve three purposes – to support us to recruit progressive, high-performing applicants, to reinforce our brand and to positively influence our workplace culture. Blaze worked closely with us to meet all these objectives and to top it off, we are now finalists in a national industry award. Our area of expertise is highly competitive, so it’s vital to stay front of mind with both graduate and experience hire candidates. The strategic thinking and creativity of this campaign has given our organisation a real point of difference in the market – and we’re seeing excellent results in terms of quality candidate applications. The campaign has also been very effective at not just making those wanting to join us more aware of what our organisation achieves in terms of an incredible scope of projects across Australia and New Zealand, it’s also allowed our own people to share in the pride of what we do. ‘2 Steps Ahead’ has really provided a rallying point for our business culture, as well as our people.”