Connecting in a fast paced world

Kicking off professional networking group Suitably Connected’s first event for 2017, Blaze Australia CEO Leanne Krstevski shared insights around using technology to forge connections, and how all of us can make the most of our personal and professional interactions in a fast-changing media landscape. Raising money for the Dressed for Success Charity, Simply Connected has played host to a range of reputable speakers from creative, fashion and technology industries in previous years, including Tesla, The Melbourne Watch Co., Fashion House Godwin Charli and many more.

It’s certainly true to say that in our busy, modern lives, we are being exposed to more communications than at any other time in our history. Leanne’s discussion centred on and revealed many surprising and relevant facts around our deep human need to connect, as well as touching on how content and communication is rapidly being shared via social media channels around the world. For example, in just one minute, mountains of communications are being shared – connecting with millions of people around the world.

  • 500 hours of video are uploaded a minute on YouTube
  • 347,222 posts are tweeted a minute on Twitter
  • 17,361 profiles are viewed a minute on LinkedIn
  • 48,611 photos are uploaded a minute on Instagram
  • 694,444 ‘swipe lefts’ and ‘swipe rights’ are happening every minute on Tinder
  • 31.25M messages and over 1.3M pieces of content are shared a minute on Facebook
    Sources: YouTube, Twitter, LinkedIn, Instagram, Tinder and Facebook.

The impact of this in-an-instant transfer of information clearly affects everyone, however as Leanne noted, the younger generations who have grown up with the technology – are more easily reached using it – particularly those from Gen Z. With that provides many opportunities, as Gen Z will not just be the innovators of the future, but also many of our customers and clients.

7 fast paced connecting tips that you can use daily (or even in the next minute!):

  • Use technology. If not you’re often invisible or could miss an opportunity.
  • Be visual with it. As it’s a language that people engage with more and more. People are time poor and don’t read your words, but they’ll see your pictures and videos.
  • Make every second count. Some university graduates in certain situations absorb messages in time spans of just 2.8 seconds and up to 8 seconds.
  • Use a multi-channel approach. If you want to connect with audiences and individuals, be on the platforms they use.
  • Go bite size. As attention spans drop, less is more in your messages. Celebrities and many world leaders already do this.
  • Be shareable. Make your content compelling enough that it gets shared. Inform, inspire, tell great stories, make people laugh (or cry). Make sure you evoke a reaction.
  • Keep it real. Online is powerful, but it only stretches so far. Authenticity is king. Keep it real.

If you’d like to know more about joining Simply Connected or attending one of their exclusive upcoming events, visit suitablyconnected.org

CHART: How Facebook dominates the app economy.

Facebook App Charts 23 August 2016

Facebook App Charts 23 August 2016

Facebook rules the app download charts.

Four of the top five most downloaded smartphone apps worldwide for the second quarter of 2016 belong to Mark Zuckerberg’s company, according to new data from analytics firm Sensor Tower.

Here’s what that looks like charted:

app downloads chart 24 august 2016

The sole non-Zuckerberg controlled app in the top five was Snapchat, which took fifth place. It was behind Facebook, Messenger, WhatsApp, and Instagram.

The story was much the same a year earlier. The top five most downloaded apps in the second quarter of 2015 (pdf) also comprised four Facebook properties and one interloper. In that case, it was Cheetah Mobile’s Clean Master app, a utility for optimising Android phones’ performance, in fifth place.

Facebook’s dominance also speaks to the firm’s canny acquisitions strategy. WhatsApp and Instagram were purchased for what was then considered astronomical sums. WhatsApp was acquired for $21.8 billion in February 2014, while Instagram went for $1 billion in April 2012 (the actual price was closer to $715 million when the deal finally closed, due to depreciation in Facebook stock).

Neither of those acquisitions is critical to Facebook’s bottom line. WhatsApp no longer generates any revenue, after dropping its $1 annual subscription fee in January. Instagram is on track to account for over 10% of Facebook’s revenue this year, according to Credit Suisse estimates; significant, but not essential.

Both startups were integrated into Facebook for their user growth, particularly on mobile platforms, not their earnings priligy online canada. That strategy appears to have paid off.

AS FIRST SEEN HERE