2017 UDIA Summit Sponsorship

Blaze Advertising is thrilled to be a Gold Sponsor of the Urban Development Institute of Australia (UDIA) to support the delivery of the third annual Urban Development Summit in Victoria; a high-level conference bringing together key government and industry decision makers.

This one day event, to be held at the stunning Glasshouse venue on Friday 11 August, will focus on Unlocking Growth – unlocking growth within your business and the urban development industry across Victoria.

Program highlights include:

The Hon. Matthew Guy, Leader of the Opposition will sit down with UDIA Victoria CEO, Danni Addison to discuss the way his government may approach addressing some of the issues the urban development sector faces today.

Adele McCarthy, Director – Strategy & Research, Infrastructure Victoria will discuss how Infrastructure Victoria’s experience using citizen juries could be adapted to support growth within the middle suburbs.

Stuart Moseley, CEO, Victorian Planning Authority will provide an overview of how the VPA is facilitating growth across Victoria.

Michael Nolan, Chair, United Nations Global Compact – Cities Program will outline how sustainability can be used to leverage commercial benefits

Bookings are now open and selling fast. We encourage you to register online now if you would like to attend.

Blaze Advertising looks forward to seeing you there.

Blaze adds expertise to Rio Tinto India

With an unrivalled Employer Branding reputation across 5 Australian states, Blaze is now broadening its market reach with HR focused projects overseas. Partnering with Rio Tinto, Blaze has created a fresh Employer Brand Essence especially for India, tailored to resonate with this unique and fast-moving career market. Grounded in research led by National Research Manager Rory Challen and conducted qualitatively at Rio Tinto India’s headquarters in near New Delhi (Gurgaon) as well as via online surveys, Blaze were able to create distinctive material for this careers market that would resonate and engage, while adhering to strict Rio Tinto Global Branding principles.

Research insights that interpreted the local mindset and mapped the challenges
Using a combination of quantitative surveying and qualitative discussions, we quickly discovered that when it came to the Mining sector in India and drawing candidates to it, the challenges were many. For a start Rio Tinto was not well known, as many were unaware it was a global business. Then there were the perceptual concerns generally around the industry’s safety and support for its employees. What was needed was a suite of material that would show the reality of working for Rio Tinto India. A company that was different in its professionalism, global links and care for its employees.

Creative that closed perception gaps
Blaze generated creative executions that could be applied consistently across digital display, websites, outdoor, print and other channels that would reassure and relate to candidates, and at the same time lift awareness of Rio Tinto India’s credentials. The material was also flexible enough to be used within online job boards such as Monster India as well as for tactical recruitment campaigns. Messaging was utilised to counter researched perceptions and present the organisation locally as a respected global organisation that gave employees access to a culture of supportive colleagues, management and safe principles with the ability to leverage leading technology and international know-how.

Seeking an Employer Brand Specialist that can think and act globally? Talk to us today.

WHO’S CALLING IT QUITS?

October means spring-time. It’s a great time to get outside, enjoy the fresh air and get active.  If you’re a smoker, that makes it an excellent time to make the most of the sunshine without your cigarettes.

Blaze partnered with Burston Marsteller PR to develop a #QUIT4OCTOBER awareness initiative. The initiative for the Lung Foundation of Australia captures and celebrates quitting experiences and successes during this month.

It was formulated around the research insight that smokers who go without cigarettes for an entire month are 5 times more likely to quit for good.

The initiative launched with a video created by us, showing smokers placing a cigarette into a drilled hole and making their own pledge to #QUIT4OCTOBER. Slowly, an image is gradually revealed in the perspex installation as an added surprise. The thinking behind this unusual video and activation set at Sydney’s busy Circular Quay was to focus on the positive aspect of quitting. Something which until recently has been sold by using negative imagery and shock tactics. Taking this fun approach saw 440 people pledge to quit on the day and October has only just begun. If you know someone who might be interested or already attempted to quit, give them the extra encouragement they need to make an attempt to quit and send them the link to our #QUIT4OCTOBER video. They’re not alone in trying, and with a few more attempts, they might just beat the cigarettes for good.

For more information, visit quit4october.com.au

Blaze Appointed Creative Agency by Places Victoria

Blaze Appointed by Places Vic.

Following a competitive tender process between top Australian property marketing agencies, Places Victoria has appointed Blaze to assist its new residential development project in Point Cook, Victoria. The project will see some of the last and most valuable remaining land beside the Point Cook town centre being developed into an exciting new master planned community that includes two, three and four bedroom townhouses and public open space.

Blaze Australia CEO, Leanne Krstevski said, “Blaze have had an outstanding working relationship with Places Victoria to date. For almost a year we’ve worked to re-brand their Valley Lake Estate which sold-out one land release in record time and dramatically lifted figures overall. We’ve also been fortunate to work alongside the team on their recent Jackson’s Hill project. We’re thrilled that they’ve endorsed a campaign concept that brings something different to the Point Cook residential corridor. We certainly look forward to bringing the premium brand to life for them and seeing the results. It will be quite unlike any other property marketing undertaken at Point Cook, a place that is a very busy property market and which is home to over 25 existing and new estates.”

Places Victoria General Manager Development & Construction Peter Southwell said, “The standard of submissions we received was very high, which made it a very tough decision. Where Blaze’s concepts worked for us was in their concept rationale, which linked the town centre’s locational benefits and the development name, capturing our vision for this premium project. Their clever mix of both high-tech and low-cost ideas also gave us something extra. The submission got our whole team talking about what could be possible – both in terms of general marketing and creating something very aspirational within our display suite.”

The project is located between Point Cook’s shopping precinct, sporting oval and board-walked wetlands area. Approximately 100 two, three, and four bedroom townhouses are being considered for the location, along with selected SOHO style townhouses.