January 19, 2018 Blaze

Elliott Motorcycles rolls into the Blaze garage

It’s not every day you get to sit down with a National Land Speed record holder, let alone work beside one to launch their brand, but we’ve been doing exactly that with Elliott Motorcycles’ founder – Master Technician Elliott Andrews.

In 2015 Elliott Andrews, climbed on a modified bike at Lake Gardiner in South Australia. At full throttle he smashed the National Record at 248km/h, then realised his machine had more to give, so went hard for the World Record. His bike packed it in at a blistering 273.5km/h, which was short of the big one, but still an unbelievable effort.

A unique look, for a unique brand

Blaze have assisted Elliott to develop their marketing positioning, strategy, and full brand identity. This includes a consistent roll-out for Australia’s newest Motorcycle company, taking in brand attitude, positioning line, photography, typography as well as what will appear across every item that leaves the Elliott Motorcycles workshop.

Elliott’s brand encapsulates the founder’s relentless pursuit of performance and quality engineering. Some early stages of our new brand will be launching very soon.

Considering your own brand launch, update or refresh? Talk to Blaze today.