In mid-May, The CIRQ townhouse project, located near the heart of Point Cook’s Town Centre completely sold out Collection One within a mere 48 hours. With the sales suite opening at 9am on Saturday May 13, an incredible 22 of 23 townhouse properties were gone, with the one remaining townhouse quickly snapped up the following day. Within a further 6 weeks, 30% of the development fully sold out. Roll forward to November 2017 and 85% of CIRQ has been sold, with 60% going to Owner Occupiers and 40% to Investors. Feedback from Development Victoria suggests that signage and the website, both created by Blaze were instrumental in generating excellent buyer interest.
Strategically named, branded and marketed by Blaze
Appointed to brand and execute strategic marketing for the Development Victoria (previously Places Victoria Project), Blaze devised a naming strategy that tapped into the convenient location of CIRQ – where residents would be able to enjoy a 360-degree lifestyle, being literally steps away from shopping, dining, transport, education, municipal and sporting facilities. A premium look was created to match the up-market, exclusive feel of townhouses, which were designed by award-winning architects Rothelowman and landscaped by Aspect Studios.
Communication channels created by Blaze:
- ROI property website with enquiry functionality
- eDM campaign to generate, reinforce and strengthen buyer interest
- Printed IM brochures and townhouse product brochures
- Individual townhouse names to give each product unique appeal
- Signage and assistance with Sales Suite display
- Digital display advertising
Strong sales continue to dominate
At time of writing CIRQ is about to release its seventh collection within the development. It’s clear to see this a sales campaign that will go from strength-to-strength as further stages are released.
Thinking of turning your next project into a best seller? Talk to Blaze first.